| PLAN C: The Next Generation in Asian Pacific American (APA) Marketing |
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| Written by The Earth Times |
| Thursday, 15 January 2009 02:22 |
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LOS ANGELES, Sept. 23 CA-PLAN-C-Agency LOS ANGELES, Sept. 23 /PRNewswire/ -- Most college students worry about paying off their student loans -- while others use their loans to develop a business strategy in organizing the best events in town. In search of an alternative way to fund their college tuition, Giancarlo Pacheco, Michael Lomotan, Brandon Au, Carl Choi, and brothers Quan and Dave Nguyen took a risk and pooled their student loans together in 1995 to develop a partnership organizing top-notch events at trendy venues in San Francisco and Los Angeles. What was meant to bring in supplemental income eventually catapulted into an innovative and successful promotions company, Climax Global Entertainment (http://www.climaxglobal.com). Targeting the 18-30 Asian American demographic, they were able to develop a grassroots connection to the APA market and observe first-hand the trends taking place in the APA community. Climax Global Entertainment's direct access to the $528 billion dollar APA Market caught the eye of top clients like Anheuser-Busch and Diageo, giving birth to PLAN C Agency -- whose name incidentally is an acronym of the original founders' last names. Headed by Giancarlo Pacheco, PLAN C Agency has taken its grassroots connection and knowledge of the APA market and evolved into a full service marketing company, attracting elite clientele like Fox Entertainment, Harrah's Entertainment, Lionsgate Films and Verizon Wireless. The company's fresh focus and ability in offering creative insight to its clients attracted global attention when they connected Asian pop icon Se7en with Verizon Wireless to launch a successful nationwide tour in the U.S. Creativity and Originality -- the traits upon which the company was born -- has become its fundamental values. By integrating entertainment and new media, experiential and viral marketing, PLAN C Agency has stayed true in providing an authentic and innovative solution to its clients. To find out more information, please visit http://www.plancagency.com If you'd like more information about this topic, or to schedule an interview with PLAN C Agency, please call Barbara Lee at (949) 648-9392 or email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Source: The Earth Times |